It all begins when @opshoppers posts the following tweet:
WARNING SHOPPERS at IGA! I Just paid $19.95 for a kilo of green grapes!!! It's a travesty! Are farmers watering them with gold plated water?
I seek more information from a farmer in the know:
@Spinchecker As a grower, what percent do you get? Do you supply direct to the supermarkets?
Contrary to most peoples belief the smaller shops and the central marketing guys take the biggest margins and are the hardest to deal with
@djackmanson joins the conversation:
@Spinchecker That's very interesting. On the news we normally hear how Coles and Woolies are the bad guys. When you say "central marketing" do you mean govt single desk organisations like the Wheat Board?
@Spinchecker responds with some great information: (I've joined his tweets together)
@djackmanson sorry for long replies bit busy today. Central marketing system is the Brisbane mkts at rocklea, Sydney markets etc. These are run by market agents and they are very fussy and hard to deal with. The way the CMS works is we sell to an agent in the CMS he sells to a greengrocer he sells to you. So now there are 2 lots of commission or margin stacked on by the time you get you not so fresh fresh stuff from your GG. Also the f&v that the GG has bought from the CMS was probably in a coldroom there for a week first. But when we sell to a large chain the produce goes straight from our farm to thier shop. Which is freshest? We'll have to continue tonight busy busy.